Branding is no joke.
Your brand is more than your logo. If you want others to take your brand seriously, you must take it seriously. Many organizations do not understand that proper branding requires you to “dress for success.” To begin the process, you must think right. What is the mission and vision of your organization? How do you picture your company? What do your customers see and perceive? Does your view and your customers view agree? If not, what are you going to do about it? Often the marketer/advertiser thinks that it is all about a new logo. So, they hire a designer, or go online, or even go to a printer who does not know anything about the company, and “ta da! We have a new logo!” Again, the development of a brand is more than just developing a logo or slogan. It also includes your company values, your company’s reputation, your company personality, how your website looks, how you communicate your to your customers, and more.